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Pure Transfer

Ecommerce

How we built a brand in bio-tech that attracted, converted and retained new clientele.

The hero image for Pure Transfer, a project of Liverpool based design agency, Hopeful Studio.

Services

Brand re-discovery
Brand Identity Development
Positioning TOV
B2C and B2C E-commerce Strategy
UI Design
Website Development

Social challenges

It's important emerging SME's have the marketing tools, production value and strategy to enter larger corporate environments with confidence.

Client offering

Pure Transfer is a purity component manufacturer for the pharmaceutical and biotech sector. It distributes worldwide with the bulk of its client base being in both Europe and the USA. But it’s not your average biotech firm, and nor does it want to be.

Barrier

Because the sector is a bit drab, the brand had to feel squeaky clean as well as firmly communicate reliability. A high production value was important. To clash with this polished attire was to be a tone of voice that felt direct and at times sarcastic. The team’s ability to laugh at itself had to come through the brands persona. Because the industry, at times, is a tad too serious to the point it struggles to sustain engaging CRM activity.

The values and barriers image for Pure Transfer, a project of Liverpool based design agency, Hopeful Studio.

Hopeful value

Through workshopping, art direction and ongoing consultancy, our studio provided Pure Transfer with strategy and delivery in a way that allowed them to disrupt their market. Through tone of voice, positioning and design direction, the brand has an ability to be comical, sarcastic and still communicate stability, trust and credibility.

Result

This prickly and comical tone of voice, woven into a smart, purifying aesthetic, has made for a brilliant bang in the bio-tech market. Pure Transfer have taken these two communication themes and stirred up quite a followers online as well as gaining major revitalised traction with current clients.

Next project

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Let's work together

Invite us to pitch, tender or consult. We'd love to get to know you. We are passionate about seeing your potential as an organisation reached.

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