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My City

Published July 26, 2022

Liverpool is a city full of hope.

Back in 2017, I founded a creative agency whilst hot desking in the Business District, which was known as Design Integrity. We couldn’t have wished for a better start to a business, and the place in which we decided to launch it definitely had something to do with that.

This city is compassionate. We are quick at learning what others need, and we’re good at meeting that need with relevance and empathy. I think, this continuous connectivity inspires a real sense of social dynamism. It’s an energy that allows you to feel included, be-friended and championed. You don’t always tend to find this elsewhere.

And what’s even better is that when you do succeed here, word gets around. In fact, our business community are having a noticeable moment in the spotlight as they put Liverpool on the UK map with the brilliant work that they are doing nationwide. Firms that are developing their national portfolios, expanding into new areas or finally launching their lockdown ideas and turning them into fruition.

And that includes us.

We’ve grown at an average rate of +35% year on year, after our initial 300% growth from year 1 to year 2. So, with that in mind, we recently decided to slow down, take a breather and ask why? Why are we growing? With 76% of our overall workload being social enterprises and charities five years after establishing we started to notice a pattern. We consistently and organically built amazing relationships with good causes, and the brands that invested in us were brands willing enough to disrupt their market and contribute a sense of change in the world around us. That’s why we recently rebranded to Hopeful.

A name inspired by the people, places and powerful work that happens right on our doorstep. Now based in the Baltic Triangle, Hopeful speaks for itself, with its core purpose being to help brands help people. Our passion is to cultivate brand and digital growth for disrupters, social enterprises and charities. Brands that know where the need truly lies within our society, and are blazing the way in bridging that gap, both practically and experientially. Not just within the local community, but also nationally. Just recently, we’ve started working in other cities like Birmingham, London and even Sweden and we’re proud not just for us as a team, but for Liverpool and where our business culture found its form.

We’ve all had a tough few years but it’s fantastic to see how firms have navigated their way out of a pandemic and that they now have more hope than ever for what’s to come.

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