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Foster Birmingham

Fostering & Social Care

Harvesting interest and facilitating eligibility in Birminghams local fostering agency

The hero image for Foster Birmingham, a project of Liverpool based design agency, Hopeful Studio.


Website design and build
Eligibility Quiz

Social challenges

The foster care sector is potentially overly competitive and reducing in quality. Agencies must provide significant and credible support to carers for the sake of the children being fostered.

Client offering

Foster Birmingham is a registered charity who provides support to foster carers in Birmingham. It is run by carers, for carers! They offer foster carers a great combination of support and reward every step of the way on the fostering journey.


The organisation did not have a website that allowed them to attract, convert and retain potential foster carers in the Birmingham city region.

The values and barriers image for Foster Birmingham, a project of Liverpool based design agency, Hopeful Studio.

Hopeful value

Through research, ideation and co-production, together we crafted a digital experience that delivers both positive brand communication techniques and ultra user friendly UX design.

The technical build of the site is SEO optimised for long term traffic traction. With Google Analytics and Google Search Console integrated, tracking engagement will now be vital next.


A functional requirement specific to the organisations need was the ability to develop an eligibility checker. Through our third sector experience we were able to built exactly this. Now Foster Birmingham can diagnose and monitor the quality of their applicants digitally.

The site also has the ability to allow users to register their interest in a more detailed way. The UI design of this page was important. Accessibility is key to the site performing well for it’s diverse stakeholder user-base.

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Invite us to pitch, tender or consult. We'd love to get to know you. We are passionate about seeing your potential as an organisation reached.