Services
Brand re-discovery
Re-positioning
Identity Development
Logo motion
Asset handover
Social challenges
MSIF have been at the heart of Merseyside's local funding initiatives, scale-up ambition and start-up community. In a struggling economy, support from funding facilitators like MSIF are essential.
Hopeful value
Through re-discovery sessions, creative direction, graphic design and messaging development, Hopeful helped MSIF realise a more progressive identity. An identity that found a new cultural relevance in an emerging scale up envireonment. An identity that is empowering young and diverse entrepreneurs as well as supporting corporate financial landscapes. The brand needed to be in touch with it's past, digitally accessible and creatively authentic. It offers that. With a narrative developed that enforces trust, reliability and empathy, its brand house was successfully re-built, decorated and in position for success.
Result
The brand re-activation has enabled MSIF to quickly adapt to industry movement and modernisation. It has also allowed the team to communicate with purpose and clarity in a fast moving digital world. It has also allowed them to rightly position as an empathetic support to business challenges.
Let's work together
Invite us to pitch, tender or consult. We'd love to get to know you. We are passionate about seeing your potential as an organisation reached.