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Shared Lives Plus

Brand & Social Care

Branding a much needed social care movement

The hero image for Shared Lives Plus, a project of Liverpool based design agency, Hopeful Studio.


Brand re-discovery
Stakeholder Co-Design
Brand Identity Creation
Touch-point Asset Delivery

Social challenges

The NHS is struggling to support its patients that are near their independence but not quite ready. It also needs to reduce the number of active hospital beds as a way of saving on resources.

Client offering

Shared Lives Plus are the UKs charity network for people working in and receiving shared living care. Their vision is a kinder, stronger society built on sharing our lives and our homes. They help build communities where everyone lives a full life, regardless of the support they need.


The organisation was struggling to be relevant to it's key audience and was falling behind in a heavily branded 3rd sector.

Our brief was to build a brand house that amplified the charities authentic values. These values we’re found through a series of discovery workshops. Important to us and the charity was the need for a co-production format, allowing a variety of stakeholders to participate in the works progress.

The charity where insistent that the new brand was not overly corporate, and didn’t feel like an NHS esc brand. They wanted to move away from this institutional look and feel and move towards a warmer more vibrant expression of identity.

The values and barriers image for Shared Lives Plus, a project of Liverpool based design agency, Hopeful Studio.

Hopeful value

The new brand identity and tone of voice piece has re-energised the charity greatly, bringing it into the modern world gracefully. It has contributed wonderfully to its growth, receiving national press form the BBC and ITV, as well as the attention of parliament.

An important component to the initiative was how the visual language can aesthetically flex across surfaces and touch-points within the organisations communications landscape.

Kind language married to softer tones gently placed on rounded visual devices communicates to a wonderfully altruistic audience that it takes the issues at hand immensely seriously by acting sensitively, responsibly and with approachability.


The new and revitalised brand has empowered the organisation to influence government decision making and stakeholder advocacy.
It's network has grown in the thousands and it's social care recruitment drive has also seen growth in the hundreds.

Let's work together

Invite us to pitch, tender or consult. We'd love to get to know you. We are passionate about seeing your potential as an organisation reached.